Christmastime is an absolute goldmine for business owners as customers flock to find the perfect gifts to treat themselves and their loved ones. According to the latest forecasts by Salesforce, 1.5 billion people are looking to splurge this season. Consumers are on the lookout for unique finds to make their holidays a little more cheerful.
Beauty and fashion products are at the top of everyone’s list, so as a business owner, this is the prime time to stock up on products that your customers simply won’t be able to resist. If you’re looking to freshen up your inventory to take advantage of the holiday season and rake in those sales, here are some of the top wholesale brands for makeup, clothes, and cute accessories that you should definitely explore.
1. Wholesale Boutique Clothing & Accessories
Stock your shelves or online store with cute and trendy wholesale boutique clothing and accessories that are sure to fly off the shelves, such as fuzzy house slippers, colorful drinkware, trucker hats, totes & weekender bags, and much more.
If you’re looking to set up a custom hat bar and give your shoppers a unique, personalized experience, there are brands offering this premium. They offer low minimum orders starting at just $50 along with a no minimum order quantity—the perfect choice for small business owners.
2. Licensed Beauticians or Estheticians
Self-care is always a hot category during Christmas, as shoppers are looking to pamper themselves and their loved ones. A lot of people indulge in spa treatments, including waxing, to achieve healthy, glowing skin. High-quality hair wax starter kits are excellent for salons looking to attract and retain new customers.
Look for kits packed with essentials—ranging from premium, professional-grade waxes and multi-wax warmers to applicators, depilatories, and other tools for spa-like treatment. Their waxes are popular with customers, as they’re made from high-quality, all-natural ingredients that are gentle on the skin, leaving it supple, smooth, and nourished.
Their waxing kits are an incredible steal for salon owners since they contain everything you need in one handy package. They’re much cheaper and more convenient than buying all the products separately.
3. Trendy Wholesale Apparel for Every Occasion
If you’re a trend-driven fashion buyer, shop for everyday essentials, like blouses and jeans, as well as a wide catalog of special occasion dresses in every style you can imagine. Find gram-worthy looks in collections that are perfect for holiday parties and celebrations.
To keep up with trends, find a wide variety of shoes, bags, and other trendy accessories, including jewelry, belts, sunglasses, hair clips, hats, and gloves—essentially everything you need to give your customers the head-to-toe styles they’re looking for in order to stand out during Christmas bashes.
4. Cruelty-Free Beauty
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Anyone who’s into makeup and beauty knows the importance of cruelty-free beauty brands. Look for skincare products that are formulated from natural, skin-friendly ingredients and are clinically proven to improve skin texture and tone. These line-ups often include must-have skincare products like cleansers, eye creams, face masks, moisturizers, and serums.
Cruelty-free brands also carry makeup products that cater to a wide array of skin tones, types, and specific skin concerns. People with reactive and sensitive skin favor clean beauty brands because of how gentle their formulations are. Stock your store with cruelty-free beauty and skincare during this holiday season for customers who want to shop for ethical beauty products that don’t contain any harmful ingredients and actually work as advertised.
5. Baby Clothes & Home Decor
Adding cute baby clothes and creative home decor to your store’s collection will widen your target market and boost more sales! Many brands have thousands of cute clothes for infants, toddlers, and older kids, with exclusive seasonal collections that are simply too cute not to have. The vibrant colors and cheerful designs are guaranteed to make your store stand out.
Numerous home decor products also make some delightful gifts for Christmas. The diverse collections include linen furnishings, kitchenware, and decor items like picture frames, decorative lighting, and figurines that are perfect for attracting shoppers who want to give their homes a holiday makeover or delight their friends and family.
Maximizing the Holiday Rush With Unique Gifts & Incredible Service
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The holiday season has a lot of potential for driving up your annual sales numbers, so it’s an opportunity you shouldn’t miss out on. Think from the perspective of your customers and stock up on items they’re most likely to purchase during the festivities. Remember to focus on marketing your business during this time and increase your budget to reach a wider audience.
Customers are looking for great deals on top of great items, so plan on some irresistible promotions and discounts to grab their attention. You can also make their holiday shopping easier and increase your average order value by offering value-for-money gift bundles.
Most importantly, remember to stay on top of your customer service and be prepared to handle the sudden influx of customer queries. Follow these strategies by heart to offer an unforgettable shopping experience and have your customers coming back for more—even beyond the holiday season.